In this video, Titanium speaker Chris Lakey talks about knowing your prospect on an intimate level.
The better you know your prospect – their thoughts, worries, fears, desires – the more accurate your marketing campaigns will be at hitting their mark.
Chris is someone who’s been pivotal to crafting marketing campaigns with his partner TJ Rholeder. Together they’ve produced over $150 million in sales, mainly through direct mail marketing.
Key lesson from the video; when it comes to your sales copy and videos, speak as if you’re talking to yourself at that very moment when you needed the product you are now selling.